Visual Design Process Blog: A4 Design Systems pt.3

For the third week of the design system sprint, I made some big changes to my overall theme and color.

Some notes I got from the professor and other students last time were that I needed a better theme that fits the symposium and a more serious typography which I completely agree. From sketch I did not see how much I didn’t like the overall style.

Some specific suggestions I received regarding each of the substrate:

Poster (Adobe Illustrator): no hyphenation for the schedule text blocks on the poster. Reconsider the overall layout of the poster — split the poster in two parts, which are the main graphic element + title, and the schedule. Do not take the venue and ticket information into account just yet because it’s the least important and last seen information on the whole poster. Also, in the schedule block, there should not be any quotation marks. The subheading needed to be shorter and more precise. With these suggestions in mind, I found the graphic element of the world map to represent diversity and cut it in half to fit the title “invisible design” together with the subheading underneath it. I think it is a good mix of the graphic element and the title this way.

Spreads (Adobe InDesign): to continue the style and color palette of the poster, I redesigned all the spreads as well. Some suggestions I received were that I may use both pages as one page, and have elements go across the fold — I could let the headline take both left and right pages, so I did. Besides that, the first spread also didn’t necessarily need any text, but I put the first sentence on there anyways because I thought it was a good opening sentence to lead to the rest of the essay. Most importantly, I had the layout of the spreads right — two pages on one spread, two spreads.

Website (Figma): Haven’t received any comments on it yet, but I also made a lot of change to this. It is still somewhat in the unfinished state, and I would like to see what everyone thinks. The change I made was the arrangement of each element on the home page.

During the weekend I looked at many designs from other people and I realized there really is no generic template for anything because each design has a different purpose, but I did see how the American styled design is really different from other countries’. Sometimes I still think my design is dull because it lacks graphic elements — everything is really plain. I think it generally because I haven’t really found my style in graphic design and I haven’t looked at nearly enough designs that inspire me. I found website designing especially hard because I couldn’t make it look simple enough for easy navigation but innovative at the same time, which is something I would like to dig deeper in the future (and that I would really like to be a great UI/UX designer I should learn that well!).

For better quality — pdf files (Google Drive)